A friend of mine is conflicted about an error she made in a public venue. She's trying to spin her way out of this mess.
As a PR practitioner, she asked for my advice.
I told her to admit the error, eat the crow and move on. Just say, "I made a mistake."
With that, the crisis will end…the digging will stop and a quick mea culpa will show her bravery and will end it all.
Anything less will make her appear flaky, slick and untrustworthy.
I've learned that crow can taste good too.
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