Friday, January 20, 2017

Just because the media shows up doesn't mean....

Well, I helped execute a media campaign recently.  The client was so happy when ABC7 showed up with a camera.  After all, that is the #1 station in the Chicago market.  It was impressive that the cameraman stayed awhile. With such good footage, and with visions of a good news feature, the client salivated.


Until it didn't run.  They tried to blame me but I told them I have no control over what happens when they get back to the newsroom.

Sometimes decisions are made and they may deem that this wash't newsworthy enough to make the cut.

That is, apparently, what happened.  And, there's nothing you can do about it.

Monday, January 16, 2017

Men of Courage - An Association through AKA

So honored to be pulled out of retirement to work on Ford Fund's Men of Courage program.  This is an extension of my work as head of Alpha Kappa Alpha's Communications Committee where I met Cheryl Hudson, whose client is Ford.

She has brought me in on some dynamic campaigns and I'm honored that the association made through Alpha Kappa Alpha has blossomed into a wonderful occasional project.

Friday, January 6, 2017

So what if it's cold

I went to the Chicago Botanic Garden today.  It was 10 degrees and everyone seemed to be surprised that I was going to an outdoor odyssey.  Even when I drove up, the parking attendant wouldn't charge me the $25 because she said there was "nothing to see."

But there was a lot to see.

There were three greenhouses filled with exotic plants, ferns, cacti and everything imaginable.  I spent an hour in the three greenhouses, marveled and took selfies in front of a tangled fern.

Even through the cold, I walked through the gardens and imagined that they were blooming.  I could see the architecture within each garden and that gave me some visualization of what it will be like in the spring/summer.

It was a magical day and nicer because I was almost the only one there.

But I will go back in the spring and summer to see all in full bloom.

Monday, January 2, 2017

The tipping point

I've subscribed to the New York Times for years!  I love this newspaper and spend Sunday reveling in the Sunday Magazine, the "Modern Love" feature, the "36 Hours in..." and so much more.

I've endured the increases in price.

Until this year.

When I got the e-mail that the subscription cost was increasing, it had finally reached the tipping point.

So, I'm cancelling.

But, luckily, I found a great deal that will allow me to get the newspaper at a fraction of the cost -- THANKS TO E-BAY.

So, while the company reached the tipping point, my love for the newspaper, forced me to get resourceful and creative.

Tipping points can yield results.