Monday, January 28, 2013

Tap all your resources

If you're promoting an event/cause/person -- WHATEVER --  remember to leverage your social media sites by announcing/publicizing it there. And, speaking of leveraging:  Support the A Philip Randolph Pullman Porter Museum's benefit on Sunday, February 17.  It's a way of paying tribute to those African American union leaders who have made so many strides.  This year's major honoree is Karen Lewis, president of the Chicago Teachers Union.  Remember, she led a ten-day strike against the almighty Rahm.  Her success culminated in new gains for teachers and the "firing" of Jean Claude Brizard.  This is a BAD sistah. Her being honored is enough reason to come and support this event.  The Museum is the only one in the world that glorifies the triumphs of the Black Union Movement.  It's located at 104th and Maryland in Chicago and it is a true tourism and Black History jewel!

Monday, January 14, 2013

It's always important to say "THANK YOU!"

Alpha Kappa Alpha had a most successful Founders' Day in Baltimore.  Even with the Deltas celebrating their Centennial, we managed to snare some good media coverage.  Replace "good media coverage" with "phenomenal media coverage."

Today, I'm thanking everyone in that market who wrote about us and gave us valuable coverage.  Why?  Because it's the right thing to do.

There's another reason:  A few years ago, a reporter from New Orleans did a great story on us when we were there for Leadership.  I thanked him for the great piece.  Two years later, he was in the Philly market.  Because of that "thank you," he remembered me and did another great story on the strength of that gratitude.

So, it's worth the time to show appreciation.  With such a fluid industry, that reporter could wind up in another market.  Then, the thank you pays off!

Tuesday, January 8, 2013

When traveling

Traveling is a nightmare.  That's a given. However, it is best to take the opportunity to exercise your breathing techniques and your yoga.  Rather than getting aggravated, I've adopted the Zen mode in traveling -- and it WORKS!