Recently, a new staff member took my weekly order for an item I order frequently. She stated that I'd missed the deadline by an hour and she couldn't take it.
Humph, I thought. Now, I'm a good customer. I pay on time. I'm always courteous.
So, I thanked her and called back and asked for my usual customer service rep, who'd been promoted. Because I'm a good customer, I felt I should be accorded the trappings and benefits that reliability affords.
With no hesitation, he put my order in and confirmed with the e-mail. Within 15 minutes, the former rep called back with an apology and with a promise to treat me with the type of respect and adoration that a long-time, faithful customer deserves.