Monday, June 18, 2012
I recently stretched to a contact about doing a segment on a client. I knew it was a "no go" but, surprisingly, he led me to another great contact on the same station with more exposure. The key to the "hit" was that I'd offered to give the station an exclusive. That sort of nod reaped bigger benefits and the client is MUCHO happy.
Tuesday, June 5, 2012
I just came from a trip abroad. Here's a word of warning: Budget more than you think. I went to Senegal and, on top of the fare, there were shots and pills that had to be taken even after the trip was over. The plane ride was brutal and the waits were interminable. There were a lot of security checks and screenings. So, be prepared physically and psychically for hassles. Get in the "ZEN" mode and you'll survive.