Monday, June 27, 2011


OK. When folks donate time and talent, you have to create a small cushion for them. However, if they say they will deliver something by a certain time, then the deadline comes and goes...and comes and goes again, you have to step in and do the assignment. Then, thank the Volunteers for their service, put them over something that is not crucial or time sensitive, then proceed to do the job yourself.

Monday, June 20, 2011

Balance in Events

When you have an event that is sponsored by a corporation but the event is designed to provide visibility for community-based products and services, make sure to strike a proper balance. Having the Corporate booths drown out the grassroots informational kiosks does not bode well for your event.

It appears like the corporations are using the power of their money to try to penetrate their message with larger booths, greater visibility and better locations.

Try to achieve a balance. Otherwise, there will be resentment, bad mouthing of your event and your brand and loss of goodwill.

Monday, June 6, 2011

Outreaching to Atlanta

I started 90 days out trying to penetrate the Atlanta media market. That accommodates any glitches, can't reach folks, those who are gone. It also allows me to establish a connection with reporters that will yield (hopefully) print exposure when AKA gets to Atlanta.

But I'm working it.