Patricia Bailey is a long-time friend and the rise of our careers parallel. She is a marketing exec whose specialty is the ethnic market. She is a miracle marketeer who has taken ideas into profit-generating campaigns. She is responsible for me gaining a number of clients and I love her.
When her mother "developed" Alzheimer's, she took ten years out of her life to care for her until she died in 2004. Out of that experience, she became an expert and advocate for this deadly disease.
Today, she is a preeminent expert on Alzheimer's and is a walking resource of information and tools.
Always a sharing person, she created a portal where caregivers could access information. She also created an online blog where she shares updates and encourages those caring for those with this disease.
Most importantly, she created a chart where memories of the afflicted could be posted for the medical professionals attending to them. Her mother was once a blues singer and would be uplifted when the blues was played.
Pat developed this and, using her marketing savvy, produced it and it is being sold in a major chain.
She is the embodiment of why I admire her.
I applaud her.
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