Meet the Relatives

If your client offers you the rare opportunity to join him/her for a family function, GO! I was with a client for a trip to New York where we were pitching business. She invited me to have dinner with her and her sister. I passed on it even though she insisted. I kept saying that the two of them, as sisters, should probably be together.

I regret that decision as it would have given me another opportunity to know the client on a more intimate level.

So, if that opportunity is presented to you, take advantage of it. It gives you a chance to know the client on a deeper, more personal level. And, once that happens, you have a greater opportunity of being a value to that client.