I love giving gifts...just little tokens and they are mighty appreciated by clients. For my AKA sisters, I have pink and green rings that are very inexpensive but I give them after a great presentation or as a way of saluting them for a job well done.
Likewise, I extend the same treatment to my other clients. It underscores the maxim that "little things mean a lot."
So, incorporate gift giving into your marketing mix...it's the little gestures that distinguish you from the crowd.
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