Friday, January 20, 2017

Just because the media shows up doesn't mean....

Well, I helped execute a media campaign recently.  The client was so happy when ABC7 showed up with a camera.  After all, that is the #1 station in the Chicago market.  It was impressive that the cameraman stayed awhile. With such good footage, and with visions of a good news feature, the client salivated.

Until...

Until it didn't run.  They tried to blame me but I told them I have no control over what happens when they get back to the newsroom.

Sometimes decisions are made and they may deem that this wash't newsworthy enough to make the cut.

That is, apparently, what happened.  And, there's nothing you can do about it.

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