Monday, October 8, 2012

Don't get in the way

If someone is doing a great job and you're called in to take over the project, let them continue on it.  A major personality in Chicago launched a crusade and called me too late to make any difference.  So, someone else assumed it on the spot.  While it wasn't as polished as what I do, it did capture some great media hits.  When the client asked me to take it over, I advised him that this person had done the heavy lifting and should continue to do so.  These hostile takeovers can compromise a great campaign so I stepped get and didn't get in the way.

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