Last week, I pitched for new business before a stellar group of client representatives. I was compelling and explosive. Nonetheless, I knew it was going to be a real challenge to land the account because I was up against two New York firms and folks are impressed with that. So, I used the opportunity of the presentation to acquaint everyone with my firm and added some extra zingers that would make us memorable.
When I got the notice that MELODY'service didn't get the account, the letter indicated that the client was impressed and maybe they could use our services in the future.
So, it wasn't a waste...particularly if we are called to do a la carte assignments.
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