Monday, July 8, 2013

Deborah Hersman - NTSB Chair - The Perfect Spokesperson

I've been watching the account of the tragic plane crash.  If you want an object lesson on how to be a perfect spokesperson, watch Deborah Hersman, chair of the National Transportation Safety Board.  She handles the press conference masterfully by taking the question, repeating it and answering it succinctly and with clarity. She has a grasp of all the facts, will admit if she doesn't know the answer and pinpoints when she'll have the answer.

When she closes the press conference, she thanks the media with the hope that they'll get it right.  She is always poised and, even against the backdrop of this tragedy, she is measured and calm.

She is an object lesson of the ideal spokesperson during a crisis.

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