Read, Read, READ

In any business -- but especially in public relations -- you have to read every -- and anything you can get your hands on.

I read everything from The National Enquirer, to the Wall Street Journal, from Vibe to Sports Illustrated, from People to Fortune from Oprah to Essence.

It's all about keeping abreast of trends, admiring writing styles -- and getting smarter at the same time.

It also makes you more interesting and allows you to float in and out of different networks without fear of having to float out. If you have a smidgen of knowledge from reading, you will thrive and you might expand your knowledge, your network of friends and enhance your chances of getting new business.