So, you didn't get the account

Always be gracious when you don't get the account. I've gone from second place to first place on many occasions. Why? Oftentimes the "winner" over promises and the client discovers very quickly that the number one can't deliver.

Whether they call on you hinges on how you handled the rejection initially.

I always send a "Thank you for the opportunity" note and indicate that if something doesn't work out that you'll be glad to work with them.

That type of graciousness is the door opener for when the first choice flames out. And, it's the type of response that has helped MELODY'service get the account. So, you can go from a bridesmaid to a bride with the correct and measured way of handling the initial "Sorry."

Whoo Hoo!