Hosting social events - an investment that pays dividends

On Labor Day, I hosted a Lunch on the Lawn and invited clients and media contacts. It was an investment that will have long-term dividends and something that you should include in your marketing plan.

And, I even had fun watching everyone else mingling and having a good time.

And, mind you. Even if they can't attend, the goodwill continues because you extended the invitation and found another way to reach out to prospects and clients.

That's an all-around winner.