It is not wise to wait to return calls to the media. Nor is it wise to make yourself difficult to reach.
If a media outlet is trying to reach you, make sure you're available in the easiest way for the media to reach you. I tried to reach someone once and her voicemail instructed callers to text her. I don't like that because it means they call when they choose.
NEXT!
This new trend on web sites where you're required to fill out a form if they're interested leaves me perplexed. So, they will survey their queries and determine if they want to respond, even though they're trying to solicit business.
Not a good trend and a poor way to solicit business.
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