Once a year, I have an event at my home. For years, I had a Barbecue that attracted hundreds. It was a great way to connect with clients and the media. However, I stopped hosting it the year my Dad died.
It became expensive and cumbersome.
So, I started hosting a dinner for 20. It is now in its fourth year and it is a fun event and it pays off in goodwill.
This is a much more manageable soiree and with fewer people I'm able to manage it better -- and even have a little fun.
So, it's a trifecta: My friends have fun, I'm able to manage it better and have FUN. And, it is an investment in my firm and in future friendships.
Friday, September 25, 2015
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