The extra touch - So Important

A former client recently wrote a book and I was out of town and couldn't attend the gala book signing.  Last weekend, I learned she was signing at a venue that was way -- far away.   So, I jumped in the car and made the long ride.  She was so glad to see me and was so gracious in introducing me and complimenting me.  I got my book, with a gracious message from her.  More than that, I put in the extra touch and extra effort that is so endearing.  That was worth the ride.