Monday, October 8, 2012
Don't get in the way
If someone is doing a great job and you're called in to take over the project, let them continue on it. A major personality in Chicago launched a crusade and called me too late to make any difference. So, someone else assumed it on the spot. While it wasn't as polished as what I do, it did capture some great media hits. When the client asked me to take it over, I advised him that this person had done the heavy lifting and should continue to do so. These hostile takeovers can compromise a great campaign so I stepped get and didn't get in the way.
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