Monday, June 20, 2011

Balance in Events

When you have an event that is sponsored by a corporation but the event is designed to provide visibility for community-based products and services, make sure to strike a proper balance. Having the Corporate booths drown out the grassroots informational kiosks does not bode well for your event.

It appears like the corporations are using the power of their money to try to penetrate their message with larger booths, greater visibility and better locations.

Try to achieve a balance. Otherwise, there will be resentment, bad mouthing of your event and your brand and loss of goodwill.

No comments:

Post a Comment