If you turned something down, be brave: New Doors Open

If you have the courage to turn down a project to teach a lesson, then you should know that something better is on the horizon.

I recently grit my teeth and turned down a potentially-lucrative assignment because they had not been timely in getting information to me. It would have paid well but, I feared that the unreliability would compromise my ability to generate results. And, they would have blamed me.

Two days later, something better came along and I'm immersed in that project.

Stick to your guns. Have the fortitude and the courage to turn something down. Something better will come. And, the clients you declined, will gain respect for you too.

Deadlines

You must hold clients to deadlines...no matter what. I am editor of a trade publication and clients must think this is produced magically. Not so. So, for the first time in 20 years, because they continue to fool around and get copy to me late, the publication will not be done.

I refuse to work Thanksgiving.

Some things are non-negotiable.

When you get a comp ticket

I am often invited to events where I get a comp ticket. However, it is important that you support the event by buying a raffle ticket, supporting the silent auction or paying in some way. It shows your gratitude and support of the mission and it helps and uplifts the person who gave you the ticket.

Ingratiating yourself to clients

I have a policy that when a relative of a client passes, I do the writing for free. They don't know it but it's my way of providing comfort during a time of distress. A client's wife died and asked me to help with writing the obituary and to be the liaison with the printer.

While the work was time consuming, in the end I responded to the client's request for an invoice by saying that it was my way of providing comfort and that there would be no charge.

He was so glad...and that made me special in his eyes -- particularly during a time of bereavement. And the relationship was strengthened.

Great networking at...

OK. Maybe not the most glamorous or appealing place for networking but....

I went to the services for a high school chum last Saturday. In addition to getting a chance to see some old friends, I also saw a lot of business prospects. So, I ran to the car and got my business cards...and worked it like it was a networking event.

And guess what! It was! I'm sure the deceased would be pleased to know that, in death, he was helping to make things happen.

I'm not saying that you should troll the newspapers for funerals but, if you have to attend one, make the most out of it.

Take a breath

Recently, I met with a client to open an account at a bank where I'm pitching for business. She was completely "discombobulated" and had lost the papers I sent her that we were to sign. I was completely exasperated. Rather than roll my eyes, sigh or exhibit any type of disgust with this "carelessness," I did a mental count to ten and said: "It's all right. I will retrieve a new document and get it to you. When would you like to meet again?"

She seemed totally relieved that I didn't go "off" but remained professional and pleasant. I was looking at the long-term business prospects rather than the short term laxness on her part.

Did I mention that the drive was long to get to her and it was a beautiful day. Now I can sigh and roll my eyes...but not in front of her. Perhaps my generous spirit will reap some rewards. If not, I was able to exercise restraint and patience and that is a personal reward.

Presentations and Quotas

I gave a presentation on Saturday and only four folks showed up, although 40 were promised. So. I presented like there were 400 people there. You can't punish those who made the effort by not giving your all.

HOWEVER, I had to take the coordinator aside and advise her on how far off the mark she was and I gave her strategies on how to make sure members come...even on sunny days in October.

• provide an incentive - members compete for awards and attending this event could have been positioned as an event that would go towards getting that end-of-year award

• serve food and publicize that - OK. Food is always an incentive

• do follow up calls

• raffle a prize for those who attend - announce that upfront

She asked me to come back. I turned her offer down..for now. After all, I sacrificed a balmy day in October and, based on that track record, I'm not apt to come any time soon.

Sorry